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WWF Vietnam

- Annual Report 2019-20- 

Back in 2019,  Ugly Duck Ltd was born and the first project we undertook was one we are still very proud of.   My wife and I were previously living in Hanoi, VN and through some freelance connections I got talking with the CEO of WWF Vietnam about helping them out with their Annual Report explainer. 

We wanted to create a style that was inspired by and honoured the traditional Dong Ho folk art in Vietnam, whilst also remaining clean and clear visually on screen. 

Creative Direction
Samuel Murdoch

Design & Storyboard
Samuel Murdoch

Joao Rocha

Sound Design
John Valledy