WWF Vietnam

- Annual Report 2019-20-

Back in 2019, Ugly Duck Ltd was born and the first project we undertook was one we are still very proud of. My wife and I were previously living in Hanoi, VN and through some freelance connections I got talking with the CEO of WWF Vietnam about helping them out with their Annual Report explainer.

We wanted to create a style that was inspired by and honoured the traditional Dong Ho folk art in Vietnam, whilst also remaining clean and clear visually on screen.

Creative Direction
Samuel Murdoch

Design & Storyboard
Samuel Murdoch

Animation
Joao Rocha

Sound Design
John Valledy