WWF Vietnam
Annual Report 2019-20The first project we undertook at Ugly Duck was one we are still very proud of. My wife and I were previously living in Hanoi, VN and through some freelance connections I got talking with the CEO of WWF Vietnam about helping them out with their Annual Report explainer.
We wanted to create a style that was inspired by and honoured the traditional Dong Ho folk art in Vietnam, whilst also remaining clean and clear visually on screen.
We went on to create an animated Annual Report for WWF Vietnam that was the most well recieved, highly shared and interacted report they had ever put out to the world. Thank you to the Denise and the team for the opportunity to create impactful work for an exceptional organisation.
Creative Direction
Samuel Murdoch
Design & Storyboard
Samuel Murdoch
Animation
Joao Rocha
Sound Design
John Valledy
’’The team at Ugly Duck was extremely creative and were able to develop one of the
most visually compelling Annual Report design packages the network had seen. I would recommend collaborative work with this creative team to any professionals looking for unique and vibrant ways to develop and showcase content. Thank you to Sam his team for the wonderful work done on this project with WWF.’’
- Denise Tilly, Communications Manager, WWF Vietnam
