Hello

Welcome! I'm Sam Murdoch, a seasoned creative professional from Brighton, UK.
With a diverse background spanning creative direction, art direction, motion design / animation, commercial illustration, and graphic design. I've been bringing ideas to life since 2010 and throughout my career I've collaborated with numerous global brands, design studios and Ad agencies across the UK, USA, and EU.

Now, you'll find me in my studio working as Creative Director of Ugly Duck Animation Ltd and switching modes between freelance art director, commercial illustrator, animator and motion design specialist. I focus on creating stylistically impactful and meaningful work, striving to connect emotively with my audience.

I look forward to working with you in the captivating world of animation and visual storytelling.

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Creative Direction folio ︎uglyduck.tv

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Clients & Collaborators:

Lonely Planet - Mothercare - Nickelodeon - Greenpeace - European Commission - Google
WWF Vietnam - Reddit - Pampers - Women’s Equality Party London - High Focus Records
NHS - Heineken - LinkedIn - Save The Children - Terry Pratchett - Shop Magazine - Piaggio
Bowers & Wilkins - Harper's Bazaar - ABINBev - The Telegraph - British Embassy Hanoi
Vodafone - Quest Festival Vietnam - MTV - Haymarket Media Group - Marks & Spencer's
ABBA Voyage - Future PLC - Intel - Porsche

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Software:

Photoshop/ Illustrator/ After Effects/ Animate/ Indesign /Procreate Dreams

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C.V:

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All images appearing on the samuelmurdoch.co.uk website are - unless otherwise agreed by use of a
legally binding contract - the property of Samuel Murdoch and are protected under the United Kingdom
and International Copyright laws. The images may not be reproduced, copied, transmitted or
manipulated without the written permission of Samuel Murdoch.