Pampers
Pooper Heroes!
Working in collaboration with Reddit and Illo Agency London, I directed my team at Ugly Duck in creating two animated ads to promote Pamper’s new product, the ‘Cruiser 360’ ! We developed a concept that transports you into the wonderful world of a child’s imagination, riding cosmic polar bears across solar systems and hoverboards down rainbow racetracks. The narrative was adapted from the anecdotal stories of Reddit’s contributors.
It was a joy to develop such a fun and action packed concept, pulling in retro gaming and cartoon references which all added to the overall appeal and nostalgic impact of the piece.
Creative Strategy
Ashton Dunn - Reddit
Creative Direction
Samuel Murdoch
Storyboarding
Samuel Murdoch
William Luong
Illustration
William Luong
Animation
Joao Rocha
Jared Tomkins
Compositing
Fleur Beck
Sound Design
John Valledy
Editing
Samuel Murdoch