Pampers
Pooper Heroes!
Client: Pampers
Agency: Reddit USA
Role: Creative Director
I directed my team at Ugly Duck Studio to create two animated ads promoting Pamper’s new product, the ‘Cruiser 360’ ! We developed a concept that transports you into the wonderful world of a child’s imagination, riding cosmic polar bears across solar systems and hoverboards down rainbow racetracks. The narrative was adapted from the anecdotal stories of Reddit’s contributors.
A playful and action-packed concept combines retro gaming and anime influences with nostalgic appeal.
Creative Strategy
Ashton Dunn - Reddit
Creative Direction
Samuel Murdoch
Storyboarding
Samuel Murdoch
William Luong
Illustration
William Luong
Animation
Joao Rocha
Jared Tomkins
Compositing
Fleur Beck
Sound Design
John Valledy
Editing
Samuel Murdoch