
Welcome to the portfolio of Samuel Murdoch
Senior Creative focused on
Art Direction, Motion Design,
Illustration & Brand Identity
Working with colleagues and clients to bring ideas to life since 2010. Collaborating with leading advertising and design agencies along with global brands and studios across the UK, USA and the EU. ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎
"My focus is on crafting visually impactful and meaningful work grounded in thorough research. The aim is to emotionally connect with the audience to deliver compelling content."
"My focus is on crafting visually impactful and meaningful work grounded in thorough research. The aim is to emotionally connect with the audience to deliver compelling content."

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Software
Photoshop/ Illustrator/ After Effects/ Animate/ Figma
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Testimonials

Matthew Gerrard - Reddit, London UK 2024
Head of International Creative Strategy
Bringing complex ideas to life is no easy task, but from my experience, it is one that Sam is exceptionally good at. The challenge we had was not a particularly easy one, elevating a b2b software product into a comic-inspired visual feast that made tech decision makers stop in their tracks. Sam's willingness to collaborate, openness to ideas, and overall decisiveness helped drive the project forward and resulted in our client achieving outstanding results. I would highly recommend Sam as an Animation Director and hope to work with him again soon.

Denise Tilly - WWF, Vietnam 2020
Communications Manager
Together with UglyDuck TV, our team at WWF-Vietnam was able to create one of the most visually compelling Annual Report design packages the network had seen. Sam and his team at Ugly Duck were extremely creative and solutions oriented given the multi language complexities of the project and exceptionally responsive throughout time zone differences an distances, accommodating last minute changes right up until the close of project. I would recommend collaborative work with this creative team to any professionals looking for unique and creative ways to develop and showcase content. Thanks to Sam and his team for the wonderful work done on this project with WWF.

Damion Barron Tan - Carbon Agency, HK 2023
CEO
My team have worked with Sam on numerous projects. Always a great experience. Not only is Sam an incredibly talented designer and creative director, he is a man of high integrity and a consummate professional.
www.carbonmoves.com
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All images appearing on the samuelmurdoch.co.uk website are - unless otherwise agreed by use of a legally binding contract - the property of Samuel Murdoch and are protected under the United Kingdom and International Copyright laws. The images may not be reproduced, copied, transmitted or manipulated without the written permission of Samuel Murdoch.
