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Mothercare
Idents



I worked as the lead designer on a series of Mothercare logo ident animations to be broadcast in stores and on television across the UK.  The brief was to create joyful and playful character animations that would end on the Mothercare logo. 

The campaign was very successful and recieved considerable attention with a high share rate on social media along with a high level of ineteraction wih customers in Mothercare stores.

Direction:
Crush Creative

Lead Design:
Samuel Murdoch

Animation:
Matthew Keen