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Intel vPro 2024


 - Reddit Germany Ads -

Sometimes we get lucky and a client allows us to run with something and be joyously playful in our approach. This was one of those ! 

I led my team at Ugly Duck to produce two 20s ads and a series of gifs for Intel promoting the new vPro software in Germany, my responsibilites included creative direction, storyboarding and 2D FX animation. Thank you to our partners at Reddit Karma Lab and Illo Agency for organising the project.

We at Ugly Duck are always happy to work with partners that are open to bold and playful ideas. This kind of relationship really allows the project to evolve into something that we can all be proud of.

Creative Strategy
Matthew Gerrard - Karma Lab

Creative Direction
Samuel Murdoch






View the full case study here