https://samuelmurdoch.co.uk Samuel Murdoch - Art Direction, Illustration & Animation Tue, 10 Nov 2026 12:20:05 +0000 https://samuelmurdoch.co.uk en https://samuelmurdoch.co.uk/ALIEN-ISOLATION-2 Tue, 10 Nov 2026 12:20:05 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/ALIEN-ISOLATION-2 ALIEN&nbsp; ISOLATION&nbsp; 2 Estimated release date 2027-28Client: SEGA &amp; Creative AssemblyAgency: Hammer CreativeRole: Art Director I was lucky enough to work on the title sequence and end slate graphics for the long awaited Alien Isolation 2 trailer.&nbsp;The project included multiple rounds of exploration, deck design and presentation with client. The trailer made a huge imapact with the fanbase and anticipation for the game’s release is tremendous. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/a7a74db79202a34de02239c459298232e1891aa8e8b11f714a3bc780c1881863/CA_TITLE_01-ezgif.com-video-to-gif-converter.gif" data-mid="254184162" border="0" src="https://freight.cargo.site/w/1000/i/a7a74db79202a34de02239c459298232e1891aa8e8b11f714a3bc780c1881863/CA_TITLE_01-ezgif.com-video-to-gif-converter.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/e0dc208c1b0e4d3bacce276057dc5f0538830f2f276d15ea1f1637751b1988ff/endseq02-ezgif.com-video-to-gif-converter.gif" data-mid="254183746" border="0" src="https://freight.cargo.site/w/1000/i/e0dc208c1b0e4d3bacce276057dc5f0538830f2f276d15ea1f1637751b1988ff/endseq02-ezgif.com-video-to-gif-converter.gif" /> <img width="3456" height="2234" width_o="3456" height_o="2234" data-src="https://freight.cargo.site/t/original/i/e3df6692b713cf623c3003d73201cefa8ce0a3e32854e7db2ef7cc3a7350b8ac/alien.png" data-mid="254183665" border="0" src="https://freight.cargo.site/w/1000/i/e3df6692b713cf623c3003d73201cefa8ce0a3e32854e7db2ef7cc3a7350b8ac/alien.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/e684c53de64b2d9bfd4f6951b6fb39a06f5921d60d167c403bd3ae7024d010bd/endseq03-ezgif.com-video-to-gif-converter.gif" data-mid="254187306" border="0" src="https://freight.cargo.site/w/1000/i/e684c53de64b2d9bfd4f6951b6fb39a06f5921d60d167c403bd3ae7024d010bd/endseq03-ezgif.com-video-to-gif-converter.gif" /> https://samuelmurdoch.co.uk/SONIC-35-YEARS Thu, 26 Mar 2026 10:13:36 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/SONIC-35-YEARS SONIC 35 YEARS Client: SEGAAgency: Hammer CreativeRole: Motion Design Lead For Sonic's 35th anniversary, we created a piece that sparked a multi-generational fan moment.&nbsp; The bespoke music was a new score overseen by the original Sonic theme composer Jun Senoue.&nbsp; <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/902b40a893ce5721cfebb8f8ca5115c917840ef87a1e6b1b0504b0d506924fc8/sonic-stills-1k-px-w.png_0012_Layer-1.png" data-mid="249212575" border="0" src="https://freight.cargo.site/w/1000/i/902b40a893ce5721cfebb8f8ca5115c917840ef87a1e6b1b0504b0d506924fc8/sonic-stills-1k-px-w.png_0012_Layer-1.png" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/e2c73e52866a035d4056c42ee2f345c08658b8a8986d64f12b89ece6a3d4e6e9/sonic-stills-1k-px-w.png_0010_Screenshot-2026-06-07-at-00.03.55.png" data-mid="249212560" border="0" src="https://freight.cargo.site/w/1000/i/e2c73e52866a035d4056c42ee2f345c08658b8a8986d64f12b89ece6a3d4e6e9/sonic-stills-1k-px-w.png_0010_Screenshot-2026-06-07-at-00.03.55.png" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/88356b82a66df2418bedf5bf7adc9b607d7b06aef7768e5da5d4ad9d71e992e7/sonic-stills-1k-px-w.png_0009_Screenshot-2026-06-07-at-00.04.21.png" data-mid="249212559" border="0" src="https://freight.cargo.site/w/1000/i/88356b82a66df2418bedf5bf7adc9b607d7b06aef7768e5da5d4ad9d71e992e7/sonic-stills-1k-px-w.png_0009_Screenshot-2026-06-07-at-00.04.21.png" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/7c481dd5c218b4dcb41260d9d7f66937ab3bd75e8754c823fe18fb349a767645/sonic-stills-1k-px-w.png_0008_Screenshot-2026-06-07-at-00.04.45.png" data-mid="249212558" border="0" src="https://freight.cargo.site/w/1000/i/7c481dd5c218b4dcb41260d9d7f66937ab3bd75e8754c823fe18fb349a767645/sonic-stills-1k-px-w.png_0008_Screenshot-2026-06-07-at-00.04.45.png" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/c6542ce4d63039bece6d454959478d50d67ae3fcd92bba96fae8edaae470fa39/sonic-stills-1k-px-w.png_0007_Screenshot-2026-06-07-at-00.05.18.png" data-mid="249212557" border="0" src="https://freight.cargo.site/w/1000/i/c6542ce4d63039bece6d454959478d50d67ae3fcd92bba96fae8edaae470fa39/sonic-stills-1k-px-w.png_0007_Screenshot-2026-06-07-at-00.05.18.png" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/70a808f54539dfa222f58b665f3c6628a2660d5af2cca82c791c0b66de247c8a/sonic-stills-1k-px-w.png_0006_Screenshot-2026-06-07-at-00.05.34.png" data-mid="249212556" border="0" src="https://freight.cargo.site/w/1000/i/70a808f54539dfa222f58b665f3c6628a2660d5af2cca82c791c0b66de247c8a/sonic-stills-1k-px-w.png_0006_Screenshot-2026-06-07-at-00.05.34.png" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/77e5b74a9a990180dc7625128ff4fb2638931cea83b5a4f77059efcb14c554e6/sonic-stills-1k-px-w.png_0005_Screenshot-2026-06-07-at-00.05.46.png" data-mid="249212555" border="0" src="https://freight.cargo.site/w/1000/i/77e5b74a9a990180dc7625128ff4fb2638931cea83b5a4f77059efcb14c554e6/sonic-stills-1k-px-w.png_0005_Screenshot-2026-06-07-at-00.05.46.png" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/88a59f35a9446dcfac54c858de54986bc5e25cd676c28ce70838ab2e6ddd6c30/sonic-stills-1k-px-w.png_0004_Screenshot-2026-06-07-at-00.06.00.png" data-mid="249212554" border="0" src="https://freight.cargo.site/w/1000/i/88a59f35a9446dcfac54c858de54986bc5e25cd676c28ce70838ab2e6ddd6c30/sonic-stills-1k-px-w.png_0004_Screenshot-2026-06-07-at-00.06.00.png" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/e61b14de5cb4d4cd5aa66729baea1d92078a2479a260633d4850047b9d0d4ff4/sonic-stills-1k-px-w.png_0003_Screenshot-2026-06-07-at-00.06.45.png" data-mid="249212553" border="0" src="https://freight.cargo.site/w/1000/i/e61b14de5cb4d4cd5aa66729baea1d92078a2479a260633d4850047b9d0d4ff4/sonic-stills-1k-px-w.png_0003_Screenshot-2026-06-07-at-00.06.45.png" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/54de13051e952baf88d32cd6a19ab3c534f563db5311de4c6711a09467a871d9/sonic-stills-1k-px-w.png_0001_Screenshot-2026-06-07-at-00.07.16.png" data-mid="249212551" border="0" src="https://freight.cargo.site/w/1000/i/54de13051e952baf88d32cd6a19ab3c534f563db5311de4c6711a09467a871d9/sonic-stills-1k-px-w.png_0001_Screenshot-2026-06-07-at-00.07.16.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1e6357508118baf974c4a01b4a0c24730b5ed13bba117c48a3b778c75d7870f6/videoframe_64736.png" data-mid="246533778" border="0" src="https://freight.cargo.site/w/1000/i/1e6357508118baf974c4a01b4a0c24730b5ed13bba117c48a3b778c75d7870f6/videoframe_64736.png" /> https://samuelmurdoch.co.uk/The-Blood-of-Dawnwalker Mon, 21 Sep 2026 20:46:37 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/The-Blood-of-Dawnwalker THE BLOOD OF THE DAWNWALKER Client: Rebel Wolves Agency: Hammer Creative Role: Art DirectorThe Blood of Dawnwalker sold over 1 million copies in the first few days of release and was the #1 game on Steam during that period. I worked with the talanted team at Hammer on the Summer Game Fest pre release trailer.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0fded1d44d1bd60bab7edd843cce6eb1377da56d60e16477c19ffebe960d8b0b/Untitled-1_0007_Screenshot-2026-09-30-at-22.49.15.png" data-mid="252774884" border="0" src="https://freight.cargo.site/w/1000/i/0fded1d44d1bd60bab7edd843cce6eb1377da56d60e16477c19ffebe960d8b0b/Untitled-1_0007_Screenshot-2026-09-30-at-22.49.15.png" /><img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/0f0b3749ac5b75fa0b3294ef0211253e439027c42501c807fc8b9d229ad9d6b6/TBODW_TYPE1-ezgif.com-video-to-gif-converter.gif" data-mid="252413810" border="0" src="https://freight.cargo.site/w/800/i/0f0b3749ac5b75fa0b3294ef0211253e439027c42501c807fc8b9d229ad9d6b6/TBODW_TYPE1-ezgif.com-video-to-gif-converter.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/649fe605ce4fec5aae1b79472cc5e32577741f6afc95b3364412add50cba5312/Untitled-1_0004_Screenshot-2026-09-30-at-22.50.23.png" data-mid="252774881" border="0" src="https://freight.cargo.site/w/1000/i/649fe605ce4fec5aae1b79472cc5e32577741f6afc95b3364412add50cba5312/Untitled-1_0004_Screenshot-2026-09-30-at-22.50.23.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0520aae5106e373b263c9113ebc531fb3b1a35efcc0e63599f8e7c986b6a48c9/Untitled-1_0002_Screenshot-2026-09-30-at-22.51.31.png" data-mid="252774879" border="0" src="https://freight.cargo.site/w/1000/i/0520aae5106e373b263c9113ebc531fb3b1a35efcc0e63599f8e7c986b6a48c9/Untitled-1_0002_Screenshot-2026-09-30-at-22.51.31.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/938298a9ba689e3af3b8caed9458ca876213a79ba1c6a7d68a69371cd48fd452/Untitled-1_0006_Screenshot-2026-09-30-at-22.49.41.png" data-mid="252774883" border="0" src="https://freight.cargo.site/w/1000/i/938298a9ba689e3af3b8caed9458ca876213a79ba1c6a7d68a69371cd48fd452/Untitled-1_0006_Screenshot-2026-09-30-at-22.49.41.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/41a6ed2af5d4f541abfa771c5e5d1f209cf3be6ee8a94416d658decd64010833/SHARETHESAMEBLOOD-ezgif.com-video-to-gif-converter.gif" data-mid="252775711" border="0" src="https://freight.cargo.site/w/800/i/41a6ed2af5d4f541abfa771c5e5d1f209cf3be6ee8a94416d658decd64010833/SHARETHESAMEBLOOD-ezgif.com-video-to-gif-converter.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/35ac0018112774062bd457847e641a6287e637d4fb7e4298d5d500724431f01a/Untitled-1_0000_Screenshot-2026-09-30-at-22.52.00.png" data-mid="252774877" border="0" src="https://freight.cargo.site/w/1000/i/35ac0018112774062bd457847e641a6287e637d4fb7e4298d5d500724431f01a/Untitled-1_0000_Screenshot-2026-09-30-at-22.52.00.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0b001d8f97b6a66707c9a6ce161672858cbffbc5df3e0f8c98ea65704488b1c5/endcard_BODW.png" data-mid="252775089" border="0" src="https://freight.cargo.site/w/1000/i/0b001d8f97b6a66707c9a6ce161672858cbffbc5df3e0f8c98ea65704488b1c5/endcard_BODW.png" /> https://samuelmurdoch.co.uk/Ugly-Duck-Ltd Sat, 22 Feb 2025 23:57:05 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/Ugly-Duck-Ltd UGLY DUCK MOTION STUDIO In 2020, I founded Ugly Duck a remote animation studio. Leading a small core team, we delivered high-quality work we’re proud of while building strong client relationships. As Creative Director, I led client collaboration, shaped creative concepts, managed project delivery, and guided the overall creative vision. I also fostered a collaborative environment that empowered the team to produce their best work and to be bravely playful in the process.&nbsp; Our clients included; Intel, Lyft, Pampers, WWF Vietnam, Reddit, Google, Ben Q, Usbourne, ABBA Voyage, Bowers &amp; Wilkins &amp; High Focus Records to name a few.&nbsp; <img width="3218" height="2138" width_o="3218" height_o="2138" data-src="https://freight.cargo.site/t/original/i/77f851dc31355149b09f03599411a03ab14798522fd45971d4c8ba6add399d4a/Screenshot-2025-02-23-at-00.10.00.png" data-mid="227046696" border="0" src="https://freight.cargo.site/w/1000/i/77f851dc31355149b09f03599411a03ab14798522fd45971d4c8ba6add399d4a/Screenshot-2025-02-23-at-00.10.00.png" /> Sam Murdoch / Huy Nhat / Joao Rocha / Felix Sanchez /&nbsp;Linh Nguyen / Giap Nguyen&nbsp; / John Valledy / Humb / Fleur Beck / Leo Vodden https://samuelmurdoch.co.uk/NO-LAW-Trailer Thu, 01 Oct 2026 00:27:05 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/NO-LAW-Trailer NO LAWClient: Neon GiantAgency: Hammer CreativeRole: Art DirectorNo Law is a masterpiece, developed by Swedish game development studio Neon Giant in partnership with Krafton. We follow lead character Gardner ‘the ghost’ through the cyber punk streets of Port Desire. The world Neon Giant have created is beautifully crafted down to the last neon sign or bowl of street food noodles.&nbsp; Working with the team at Hammer London, we created the launch trailer for the game’s release at Gamescom 2026.<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b485f719c46945c66db8c064db25e9ccb76b4d6091c7af17e8bff4722b0b3dfa/Untitled-1_0001_Screenshot-2026-10-01-at-01.24.17.png" data-mid="252777614" border="0" src="https://freight.cargo.site/w/1000/i/b485f719c46945c66db8c064db25e9ccb76b4d6091c7af17e8bff4722b0b3dfa/Untitled-1_0001_Screenshot-2026-10-01-at-01.24.17.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bb7b9f69933f2ab31d558f64afdb0d1c9b393d81b214e4572a116988af02ce6e/Untitled-1_0006_Screenshot-2026-10-01-at-01.22.27.png" data-mid="252777619" border="0" src="https://freight.cargo.site/w/1000/i/bb7b9f69933f2ab31d558f64afdb0d1c9b393d81b214e4572a116988af02ce6e/Untitled-1_0006_Screenshot-2026-10-01-at-01.22.27.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/875512b47dd54e919a6eb0854efec586cca52c83bfe30611a5ec22ab91ee82f5/Untitled-1_0004_Screenshot-2026-10-01-at-01.23.38.png" data-mid="252777617" border="0" src="https://freight.cargo.site/w/1000/i/875512b47dd54e919a6eb0854efec586cca52c83bfe30611a5ec22ab91ee82f5/Untitled-1_0004_Screenshot-2026-10-01-at-01.23.38.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/06e2e6456da0c80ab8b4577256c1950e514b1862ac2a541878a1932a3b7fab1b/Untitled-1_0005_Screenshot-2026-10-01-at-01.22.42.png" data-mid="252777618" border="0" src="https://freight.cargo.site/w/1000/i/06e2e6456da0c80ab8b4577256c1950e514b1862ac2a541878a1932a3b7fab1b/Untitled-1_0005_Screenshot-2026-10-01-at-01.22.42.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/637211140487b9995e5ee528193abab993dcceaae858d5a5656759faa7dd275c/Untitled-1_0010_Screenshot-2026-10-01-at-01.21.23.png" data-mid="252777635" border="0" src="https://freight.cargo.site/w/1000/i/637211140487b9995e5ee528193abab993dcceaae858d5a5656759faa7dd275c/Untitled-1_0010_Screenshot-2026-10-01-at-01.21.23.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d2158bd9ff4c834a2b1390dfbfc8c2aede03a5ef0fad06dc9f4e2fa289c6f802/Untitled-1_0009_Screenshot-2026-10-01-at-01.21.33.png" data-mid="252777634" border="0" src="https://freight.cargo.site/w/1000/i/d2158bd9ff4c834a2b1390dfbfc8c2aede03a5ef0fad06dc9f4e2fa289c6f802/Untitled-1_0009_Screenshot-2026-10-01-at-01.21.33.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb530b76a7c5090ff7f10a1693025c712bdec2215d8df6a30ed1072327edf70e/Untitled-1_0002_Screenshot-2026-10-01-at-01.24.10.png" data-mid="252777615" border="0" src="https://freight.cargo.site/w/1000/i/eb530b76a7c5090ff7f10a1693025c712bdec2215d8df6a30ed1072327edf70e/Untitled-1_0002_Screenshot-2026-10-01-at-01.24.10.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e8b4eb62014fd25dd4554ffed42189bcb6cbd352f172d5b3d4d4cd550c2cd0ad/Untitled-1_0003_Screenshot-2026-10-01-at-01.23.59.png" data-mid="252777616" border="0" src="https://freight.cargo.site/w/1000/i/e8b4eb62014fd25dd4554ffed42189bcb6cbd352f172d5b3d4d4cd550c2cd0ad/Untitled-1_0003_Screenshot-2026-10-01-at-01.23.59.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4431543608bde51b604fa1c015a6ad00e1c4073d9231d40566e3c80671cf4873/Untitled-1_0000_Screenshot-2026-10-01-at-01.24.41.png" data-mid="252777613" border="0" src="https://freight.cargo.site/w/1000/i/4431543608bde51b604fa1c015a6ad00e1c4073d9231d40566e3c80671cf4873/Untitled-1_0000_Screenshot-2026-10-01-at-01.24.41.png" /> https://samuelmurdoch.co.uk/Intel-vPRO Mon, 01 Jul 2024 11:08:04 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/Intel-vPRO INTEL vPROClient: Intel Agency: Reddit UK Role: Animation Director I led my team at Ugly Duck Studio to produce two 20s ads for Intel, promoting the new vPro software in Germany. The project was joyously playful and as a result it was extremely well received by the users. Thank you to our partners at Reddit and Illo Agency. <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b40c077238e7fdf3ab96ee8827bec839d4560e45d414b5b5ed1b00d4ad8cbf58/Megathread_Gif_01_compressed.gif" data-mid="213905723" border="0" src="https://freight.cargo.site/w/800/i/b40c077238e7fdf3ab96ee8827bec839d4560e45d414b5b5ed1b00d4ad8cbf58/Megathread_Gif_01_compressed.gif" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/12bca49d180811109e840e9bc41b2dce1519ea2630f9e2ac9acbdaeade85deb2/Megathread_Gif_02_compressed.gif" data-mid="213905724" border="0" src="https://freight.cargo.site/w/800/i/12bca49d180811109e840e9bc41b2dce1519ea2630f9e2ac9acbdaeade85deb2/Megathread_Gif_02_compressed.gif" /><img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/93b43309206f3f1c86ffe6881b95275e2d0fc97a0ed3fc1c37fbcfe25a56390b/Megathread_Gif_05_compressed.gif" data-mid="213905727" border="0" src="https://freight.cargo.site/w/800/i/93b43309206f3f1c86ffe6881b95275e2d0fc97a0ed3fc1c37fbcfe25a56390b/Megathread_Gif_05_compressed.gif" /><img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5857d38839706c761a9c4d15db3581076b30fa150f6e5562f113dd60b9262c4b/Megathread_Gif_04_v2_compressed.gif" data-mid="213905725" border="0" src="https://freight.cargo.site/w/800/i/5857d38839706c761a9c4d15db3581076b30fa150f6e5562f113dd60b9262c4b/Megathread_Gif_04_v2_compressed.gif" /> Creative StrategyMatthew Gerrard - Reddit Art Direction Samuel Murdoch IllustrationInko AnimationJoao RochaJared Tomkins2D FX &amp; EditingSamuel Murdoch CompositingFleur Beck https://samuelmurdoch.co.uk/Mission-LIT Tue, 17 Jan 2023 12:43:39 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/Mission-LIT Mission LIT I was apporached by You&amp;Us studio to create a series of 50 illustrations and collaborate with designer Ben Jeffries on concept and integration of the illustrations into a beautiful coffee table book.&nbsp; Mission LIT is a curated anthology of entrepreneurial advice on finding clarity in your goals, motivation, and process. Commissioned by X&amp;Why, it's available in their beautiful London coworking spaces. With its heavyweight matte cover and premium paper stock. Stop by an X&amp;Why space to pick up a copy. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3a5aceb1b3e34cda6e81cee2bdbe177163c7e8f1bbb4e81c567904b16ab5ddf1/280449230_490647586188158_4442428993695708865_n.jpg" data-mid="165002854" border="0" src="https://freight.cargo.site/w/1000/i/3a5aceb1b3e34cda6e81cee2bdbe177163c7e8f1bbb4e81c567904b16ab5ddf1/280449230_490647586188158_4442428993695708865_n.jpg" /><img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/54b57bc3d129354a09da631bd3fa31d2b7e0cb85fa36c1316850c2535453aef3/LIT1.jpg" data-mid="216837145" border="0" src="https://freight.cargo.site/w/1000/i/54b57bc3d129354a09da631bd3fa31d2b7e0cb85fa36c1316850c2535453aef3/LIT1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" 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height_o="1412" data-src="https://freight.cargo.site/t/original/i/24cb99670948fb3e7bdab39eccfa078ac2ea18f85cc77064a1111a0dbe276005/MasterFile_MissionLit_illos_01_0043_big-boi.jpg" data-mid="165005022" border="0" src="https://freight.cargo.site/w/1000/i/24cb99670948fb3e7bdab39eccfa078ac2ea18f85cc77064a1111a0dbe276005/MasterFile_MissionLit_illos_01_0043_big-boi.jpg" /><img width="2000" height="1412" width_o="2000" height_o="1412" data-src="https://freight.cargo.site/t/original/i/5fdaa2b2544535efb336f701c47a3ed1eb2bf0d4605951de801d5b33239faa18/MasterFile_MissionLit_illos_01_0048_tesla.jpg" data-mid="165005029" border="0" src="https://freight.cargo.site/w/1000/i/5fdaa2b2544535efb336f701c47a3ed1eb2bf0d4605951de801d5b33239faa18/MasterFile_MissionLit_illos_01_0048_tesla.jpg" /><img width="2000" height="1412" width_o="2000" height_o="1412" data-src="https://freight.cargo.site/t/original/i/29acb16c35d8711722566533c0b9c69df2f58c2af63afbac7c0edca1275ed335/MasterFile_MissionLit_illos_01_0053_fear.jpg" data-mid="165005034" border="0" src="https://freight.cargo.site/w/1000/i/29acb16c35d8711722566533c0b9c69df2f58c2af63afbac7c0edca1275ed335/MasterFile_MissionLit_illos_01_0053_fear.jpg" /><img width="2000" height="1412" width_o="2000" height_o="1412" data-src="https://freight.cargo.site/t/original/i/9af7e4131ef8c74569134434100d5307d47f8159203be1845b1e48b29a5c9dc3/MasterFile_MissionLit_illos_01_0025_graveyard.jpg" data-mid="165004996" border="0" src="https://freight.cargo.site/w/1000/i/9af7e4131ef8c74569134434100d5307d47f8159203be1845b1e48b29a5c9dc3/MasterFile_MissionLit_illos_01_0025_graveyard.jpg" /><img width="2000" height="1412" width_o="2000" height_o="1412" data-src="https://freight.cargo.site/t/original/i/d5f9c6e929ad61be728cc06cd5fc358e47c555f54a8bfd13526a26c04b0c15f2/MasterFile_MissionLit_illos_01_0024_bike-pyramid-2.jpg" data-mid="165004995" border="0" src="https://freight.cargo.site/w/1000/i/d5f9c6e929ad61be728cc06cd5fc358e47c555f54a8bfd13526a26c04b0c15f2/MasterFile_MissionLit_illos_01_0024_bike-pyramid-2.jpg" /> https://samuelmurdoch.co.uk/Ruckus-Films-LA-Branding Tue, 02 Jul 2024 09:18:03 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/Ruckus-Films-LA-Branding RUCKUS LA I partnered with Ruckus to develop a brand identity that captures their vibrant, edgy personality and positions their front-of-house with the deserved impact. Ruckus are a team of established film directors based in Los Angeles creating boundary pushing work in advertising. I led my team at Ugly Duck to develop a brand identy and motion toolkit that is impactful and vibrant along with a bespoke font for Ruckus to own. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/49cf9c4e76c0a87e9ecabb5a7a1977883ef095a533d52bad27334e18509b329a/Ruckus_landingpage_Anim_2023_v1-ezgif.com-video-to-gif-converter.gif" data-mid="213972089" border="0" src="https://freight.cargo.site/w/800/i/49cf9c4e76c0a87e9ecabb5a7a1977883ef095a533d52bad27334e18509b329a/Ruckus_landingpage_Anim_2023_v1-ezgif.com-video-to-gif-converter.gif" /> <img width="800" height="1038" width_o="800" height_o="1038" data-src="https://freight.cargo.site/t/original/i/2c2f82139a4033734059fb7435ba6ffd4a9a817b2e51e167b39d6eba8b43c69e/ruckus_apparel02.jpg" data-mid="213974728" border="0" src="https://freight.cargo.site/w/800/i/2c2f82139a4033734059fb7435ba6ffd4a9a817b2e51e167b39d6eba8b43c69e/ruckus_apparel02.jpg" /> <img width="1062" height="1243" width_o="1062" height_o="1243" data-src="https://freight.cargo.site/t/original/i/c334eb294edf09d899778ee7fdb6a6f8dbd3789bd41d30a81e1ff766633cecb0/Screenshot-2024-07-02-at-10.26.19.png" data-mid="213974953" border="0" src="https://freight.cargo.site/w/1000/i/c334eb294edf09d899778ee7fdb6a6f8dbd3789bd41d30a81e1ff766633cecb0/Screenshot-2024-07-02-at-10.26.19.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/cd4c44e95f04bec631e0db2666b40da64e1151cbbdf289ff9d18113d4ee6024e/aaa.jpg" data-mid="213974855" border="0" src="https://freight.cargo.site/w/800/i/cd4c44e95f04bec631e0db2666b40da64e1151cbbdf289ff9d18113d4ee6024e/aaa.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/66be9b827babb468985577693fdaa051e007d3762c3432a15f4f58ddae0c949c/Ruckus_2023_LogoTransition_01-ezgif.com-video-to-gif-converter.gif" data-mid="213972085" border="0" src="https://freight.cargo.site/w/800/i/66be9b827babb468985577693fdaa051e007d3762c3432a15f4f58ddae0c949c/Ruckus_2023_LogoTransition_01-ezgif.com-video-to-gif-converter.gif" /> <img width="800" height="553" width_o="800" height_o="553" data-src="https://freight.cargo.site/t/original/i/9a4883abed58b04d0ae5b952aea1b18ecce4a43830acc5cc9049790903767bd7/Screenshot-2024-07-02-at-11.33.50.png" data-mid="250000040" border="0" src="https://freight.cargo.site/w/800/i/9a4883abed58b04d0ae5b952aea1b18ecce4a43830acc5cc9049790903767bd7/Screenshot-2024-07-02-at-11.33.50.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fb220e0765e594247c382e8a2fc142d24ab230fd16debb02697348023bd6f3d5/1.jpg" data-mid="213974248" border="0" src="https://freight.cargo.site/w/1000/i/fb220e0765e594247c382e8a2fc142d24ab230fd16debb02697348023bd6f3d5/1.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e135f360f57e341ab991a674cd8eceb621370124aeaa12916394311f68695b18/Ruckus_font_guide_v1.png" data-mid="213972013" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/e135f360f57e341ab991a674cd8eceb621370124aeaa12916394311f68695b18/Ruckus_font_guide_v1.png" /> <img width="900" height="1873" width_o="900" height_o="1873" data-src="https://freight.cargo.site/t/original/i/52d57011f37e238d9a7f8e1340570df219ccb1be56a4f538965c1bb4b9b79a78/2.jpg" data-mid="213974822" border="0" src="https://freight.cargo.site/w/900/i/52d57011f37e238d9a7f8e1340570df219ccb1be56a4f538965c1bb4b9b79a78/2.jpg" /> <img width="1500" height="865" width_o="1500" height_o="865" data-src="https://freight.cargo.site/t/original/i/add418a7297fb5e37e75e1fb48a4c56aff98c8a5bda3a261fff302749c725f56/Ruckus_type-bolt_01-03.png" data-mid="213972019" border="0" src="https://freight.cargo.site/w/1000/i/add418a7297fb5e37e75e1fb48a4c56aff98c8a5bda3a261fff302749c725f56/Ruckus_type-bolt_01-03.png" /><img width="5546" height="3698" width_o="5546" height_o="3698" data-src="https://freight.cargo.site/t/original/i/1de8ccf33f16cc106d1e415358687965d28858749fe5810545abdb4f25a15aa4/Ruckus_logo_dev_2023_Stage_03_v1.png" data-mid="213972014" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1de8ccf33f16cc106d1e415358687965d28858749fe5810545abdb4f25a15aa4/Ruckus_logo_dev_2023_Stage_03_v1.png" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/f72c488abdaaf2af3d156d9894da6c0e3b0ffd6614942750e8db7cc6da4b9b29/Snapinsta.app_video_C44E884E732C3F0B0B33F38069CC1A93_video_dashinit-ezgif.com-video-to-gif-converter.gif" data-mid="213972096" border="0" src="https://freight.cargo.site/w/720/i/f72c488abdaaf2af3d156d9894da6c0e3b0ffd6614942750e8db7cc6da4b9b29/Snapinsta.app_video_C44E884E732C3F0B0B33F38069CC1A93_video_dashinit-ezgif.com-video-to-gif-converter.gif" /> <img width="1200" height="1308" width_o="1200" height_o="1308" data-src="https://freight.cargo.site/t/original/i/e04e8ff8f30fcfddb4b3c5afaa2f95894a38213d2519113bfc009e110e027f21/Screenshot-2024-07-02-at-10.47.03.png" data-mid="213972045" border="0" src="https://freight.cargo.site/w/1000/i/e04e8ff8f30fcfddb4b3c5afaa2f95894a38213d2519113bfc009e110e027f21/Screenshot-2024-07-02-at-10.47.03.png" /><img width="1196" height="1280" width_o="1196" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bfe02d64a98169931ee21a59cfd05627a9ff4c94c2062c9311b8f6aed5cfb78e/Screenshot-2024-07-02-at-10.47.12.png" data-mid="213972056" border="0" src="https://freight.cargo.site/w/1000/i/bfe02d64a98169931ee21a59cfd05627a9ff4c94c2062c9311b8f6aed5cfb78e/Screenshot-2024-07-02-at-10.47.12.png" /> https://samuelmurdoch.co.uk/Pampers-Ads Tue, 25 Feb 2025 12:14:18 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/Pampers-Ads PAMPERS Client:&nbsp;PampersAgency:&nbsp;Reddit USARole:&nbsp;Creative Director I directed my team at Ugly Duck Studio to create two animated ads promoting Pamper’s new product, the ‘Cruiser 360’ ! We developed a concept that transports you into the wonderful world of a child’s imagination, riding cosmic polar bears across solar systems and hoverboards down rainbow racetracks. The narrative was adapted from the anecdotal stories of Reddit’s contributors. A playful and action-packed concept combines retro gaming and anime influences with nostalgic appeal. <img width="1200" height="1697" width_o="1200" height_o="1697" data-src="https://freight.cargo.site/t/original/i/51f5e5e51938dcda282a69ccf9a3d18a9bcf85c73241bcdb74a407f9feef695a/A2_Poster_Pampers_WEB_v5.jpg" data-mid="227187265" border="0" src="https://freight.cargo.site/w/1000/i/51f5e5e51938dcda282a69ccf9a3d18a9bcf85c73241bcdb74a407f9feef695a/A2_Poster_Pampers_WEB_v5.jpg" /> <img width="3400" height="1868" width_o="3400" height_o="1868" data-src="https://freight.cargo.site/t/original/i/46c4365039c8fcda2c5d17e3301aa03f10893589c0dd7ee9933e8fea55f9a49f/pampers_stb_0001_Layer-1.jpg" data-mid="227187273" border="0" src="https://freight.cargo.site/w/1000/i/46c4365039c8fcda2c5d17e3301aa03f10893589c0dd7ee9933e8fea55f9a49f/pampers_stb_0001_Layer-1.jpg" /> <img width="3400" height="1868" width_o="3400" height_o="1868" data-src="https://freight.cargo.site/t/original/i/a7cbcd2f184af9428cefa78b5dd2c7455c413b0cf0ccbab54c70855850cec0bf/pampers_stb_0000_Layer-1-copy.jpg" data-mid="227187269" border="0" src="https://freight.cargo.site/w/1000/i/a7cbcd2f184af9428cefa78b5dd2c7455c413b0cf0ccbab54c70855850cec0bf/pampers_stb_0000_Layer-1-copy.jpg" /> Creative StrategyAshton Dunn - Reddit Creative Direction&nbsp; Samuel MurdochStoryboardingSamuel Murdoch William LuongIllustrationWilliam LuongAnimationJoao Rocha Jared TomkinsCompositingFleur BeckSound DesignJohn ValledyEditingSamuel Murdoch https://samuelmurdoch.co.uk/Porsche Mon, 16 Jan 2023 17:05:42 +0000 Samuel Murdoch - Art Direction, Illustration & Animation https://samuelmurdoch.co.uk/Porsche PORSCHE DREAM JOURNAL I had the pleasure of illustrating three Porsche enthusiast’s personal ‘Porsche dreams’ in response to a discussion prompt on Reddit. This project was part of a wider campaign to promote the new Porsche Taycan in 2023. Client: PorscheAgency: IlloRole: Lead Illustrator <img width="1000" height="584" width_o="1000" height_o="584" data-src="https://freight.cargo.site/t/original/i/931c77b4d823e1155837fb47dfdf53eb97cecb0bd25a02d6f493ef5d23fef398/2.png" data-mid="164901546" border="0" src="https://freight.cargo.site/w/1000/i/931c77b4d823e1155837fb47dfdf53eb97cecb0bd25a02d6f493ef5d23fef398/2.png" /> <img width="1000" height="584" width_o="1000" height_o="584" data-src="https://freight.cargo.site/t/original/i/77a34b4325de16852f3244e2f57cdd0152884e4ece991a8f44f0f182ca839d5c/1.png" data-mid="164901374" border="0" src="https://freight.cargo.site/w/1000/i/77a34b4325de16852f3244e2f57cdd0152884e4ece991a8f44f0f182ca839d5c/1.png" /> <img width="1000" height="584" width_o="1000" height_o="584" data-src="https://freight.cargo.site/t/original/i/82a68b9661e29a2225c5fddbc7126272cd23d9b80dbc552af990ca821c7024f3/3.png" data-mid="164901547" border="0" src="https://freight.cargo.site/w/1000/i/82a68b9661e29a2225c5fddbc7126272cd23d9b80dbc552af990ca821c7024f3/3.png" /> <img width="1000" height="560" width_o="1000" height_o="560" data-src="https://freight.cargo.site/t/original/i/74bea08b6a381063f2581cc9545f35eabaf9641c9a6d21b598e3bb25c95a5a95/a.jpg" data-mid="214610886" border="0" src="https://freight.cargo.site/w/1000/i/74bea08b6a381063f2581cc9545f35eabaf9641c9a6d21b598e3bb25c95a5a95/a.jpg" />